The Harsh Truths of Under-Fueling

Telling any athlete that they are under-fueling for the demands of their training can be a genuine battle against years of self criticism, ill placed advice and social media. We’re constantly working with athletes who  Have followed an online diet and can’t understand why their training is suffering Refuse to eat after training to avoid […]

5 Mistakes to Avoid on Race Day

There’s nothing worse than finishing your key event and feeling like you didn’t get best out of yourself. You got dropped from a bunch you’d usually have no trouble keeping up with, your time was slower than expected or you’d simply gone faster in training the week before. It’s such a common problem with competitive […]

How to Go Fast for Free

How many times have you heard someone say “I’ve added 5watts to my 20 min power” with a large grin on their face? Lots I imagine! We all know how much work goes into gaining those watts, especially for someone who is already highly trained. However training is only one dimension of going fast on […]

Stress, Gut Function and the Endurance Athlete

Getting to a race a realising the queue for the portaloo is longer than the supermarket queue in the height of lockdown can be a serious cause of stress for the already stressed athlete. It is well documented that psychological stress can wreak havoc on gut function. Anecdotes about having to defecate before the start […]

Will Brown – Ribble-Weldtite Pro Cycling UCI Rider

First up on our series of interviews we’ve got UCI cyclist, Will Brown, who’s been following our Cycling Specific Nutrition Program to fuel his training during the off-season, He talks to Ellen about the mistakes he made in the past regarding his fueling and what he’s learned in these early stages of his Athlete Nutrition […]